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Mastering Data Mining: The Art and Science of Customer Relationship Management Gordon S. Linoff, Michael J. A. Berry
Publisher: Wiley

There are a lot of books about data mining and CRM. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, 2nd Edition. Berry and Linoff lead the reader down an enlightened path of best practices." -Dr. Data mining books: Mastering Data Mining: The Art and Science of Customer Relationship Management (Berry and Linoff) - useful applied text. The third phase of investments is in implementing a .. The second phase of investments is in relationship marketing – loyalty management, target marketing, marketing automation, using a data warehouse and data mining tools for segmentation, profiling, profitability analysis and targeting, and sales campaign management tools. Mastering Data Mining: The Art and Science of Customer Relationship Management. General data mining site: www.kdnuggets.com. Mastering Data Mining: The Art and Science of Customer Relationship Management List Price: $75.00 List Price: $75.00 Your Price: $39.48- "Berry and Linoff lead the reader down an enlightened path of best practices. Customer Relationship Management in Banking Sector and A Model .. DePaul DAMPA is an applied research center dedicated to promoting and supporting research projects, academic programs and industry collaborations in data mining and predictive analytics. Mastering Data Mining The Art And Science Of Customer Relationship Management Download,. Mastering Data Mining: The Art and Science of Customer.